SISIP Financial Services Gets New Logo

 

SISIP Financial Services has announced the launch of a new logo. SISIP has redesigned its logo to reflect its image of being a quality provider of financial products and services for serving and retired members of the Canadian Forces and their families. SISIP adopted the new logo to emphasize the company's growth over the last several years.

The new SISIP logo incorporates 'Financial Services/Services financiers' to reflect all of the services that SISIP offers. For more than 30 years, SISIP has been providing life and disability insurance exclusively to the serving and retired military community. However, in recent years, SISIP has experienced sustained growth by introducing other services such as Financial Planning, Financial Counselling, Financial Education, and financial assistance with loan programs through the Canadian Forces Personnel Assistance Fund (CFPAF).

"This new logo portrays a complete representation of all the elements of our organization, symbolizes our image today, and establishes a new foundation for future growth and brand awareness," said SISIP's President Pierre Lemay. "I am confident that this new logo is a step in the right direction to portray accurately the SISIP image of providing the military community with Financial Solutions for Today…and Tomorrow."

A maple leaf was also integrated into the logo to reflect SISIP's national presence as well as unify the three logos of each operational division (PSP, SISIP, and CANEX) of the Canadian Forces Personnel Support Agency (CFPSA). SISIP currently has 16 locations located at Wings, Bases, and Units across Canada with two more locations opening in the first quarter of 2003.

Beginning immediately, all new SISIP marketing and communications material will incorporate the new logo.